Client- Mifflin County, PA
Brief- A system of way-finding signage was to be designed for a new trail being built as an extension to the Rothermel trail in Lewistown. It will play a crucial role in guiding and assisting the visitors to key locations along the path. This community asset will also act as a foundation for developing a unique brand for the trail as well as a guide for new trails in the future.
Project Objectives-
1. Designing a unique way-finding system for a river trail and neighboring areas
2. Developing a unique brand identity helping it to stand out and attract new tourists
Design Approach-
The design approach includes: 1. Designing a unique brand for the trail synonymous with adjectives like - organic, natural, sustainable, welcoming. 2. Preparation of a detailed map for the trail included in the trailhead signage placed at the beginning of the trail. 3. Secondary signs along the route with illustrations of a tree/flower/animal which are seen along the route in order to make the visitors excited about the trail.
Logo Mark
Some of the options which the client liked as well as the one which was ultimately finalized-
The logo consists of an icon and a word mark. The icon is minimal and sharp and stands for the river trail. Colors have been considered carefully in order to represent the three aspects of the brand- nature, river and the trail. The word mark is the name of the trail and uses the Aestetico Informal (Extrabold) font.
Logo on a light and black background
Reversed and single color
Horizontal version
Typography
Colors
Signage Design
Educational posters
